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Description
El Humo, La Patria O La Tumba / Smoke, Country or GravePara el principiante fumar un cigarrillo es un acto simblico: Ya no soy el nene de mam, soy fuerte, soy un aventurero []. Cuando se desvanece la fuerza del simbolismo psicolgico, empieza el control del efecto farmacolgico para sostener el hbito. Philip Morris (1969) Lo inesperado: las polticas antitabaco de un pequeo pas al sur de Amrica Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en
«Para el principiante fumar un cigarrillo es un acto simbólico: Ya no soy el nene de mamá, soy fuerte, soy un aventurero [...]. Cuando se desvanece la fuerza del simbolismo psicológico, empieza el control del efecto farmacológico para sostener el hábito». -Philip Morris (1969)Lo inesperado: las políticas antitabaco de un pequeño país al sur de América Latina encendieron las alarmas de las grandes empresas tabacaleras. En 2010, la poderosa Philip Morris puso en juego su arsenal de abogados en defensa de los intereses comerciales y demandó a Uruguay en una corte internacional. El juicio adquirió fama mundial. Se lo conoció como «la lucha de David contra Goliat».
Este libro cuenta esa historia, pero va más lejos. Sus páginas son un recorrido por algunos hitos culturales del cigarrillo. Hablan del placer y la dependencia de un objeto que forma parte de la memoria colectiva. También cuentan las historias de vida de hombres y mujeres que alzaron sus voces en defensa de la salud, en tensión permanente con una industria que vende ilusiones.
Con talento en la escritura y rigor en la investigación, Emiliano Zecca ofrece una mirada desde el periodismo narrativo, presentando hechos y protagonistas de modo tal que el lector pueda completar el puzzle desde su propia mirada. ENGLISH DESCRIPTION Unexpectedly, the anti-smoking policies of a small South American country set off alarms at the big tobacco companies. In 2010, the industry giant Philip Morris deploys its legal team to defend its business interests, suing Uruguay in international court. The trial soon evolves into a notorious "David versus Goliath" struggle.
This book tells that story and much more. It is a look back at the culture of the cigarette, an object that holds a place in our collective memory as the source of pleasure and dependency. It is also the story of the many men and women who advocate for public health in an ongoing clash with an industry built on illusions.
A talented writer and researcher, Emiliano Zecca uses literary journalism as his medium to introduce facts and protagonists, encouraging readers to view the puzzle from their own perspective.
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★★★★★ 5
PhilTop engine filter 1/2 the price of K&N filter No difference
Not much difference than K&N filter But 1/2 the price 100% identical
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Reviewed in the United States on April 17, 2026
★★★★★ 5
Perfect fit for my 2018 Civic—easy, affordable, and worth it
Size: 9.5" x 10.9" x 2.1"
I’ve bought this cabin air filter multiple times for my 2018 Honda Civic, and it’s consistently great quality. It fits perfectly and is super easy to install—takes just a few minutes to swap out, and I always do it myself. Way cheaper than going to a shop or dealership. The airflow is smooth, there’s no smell at all, and it keeps the inside of my car feeling clean and fresh. No weird odors, no dust blowing in—just a solid, dependable filter that does its job well. This is the only one I’ll keep buying.
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Reviewed in the United States on May 11, 2025
★★★★★ 5
Do it mayne
Size: 9.5" x 10.9" x 2.1"
Good quality and fit but find it funny that the instructions with the air flow are on the side. I assume that would be facing out and was annoyed when I tried to close and it didn’t fit. Probably should have read the directions. Still would recommend
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Reviewed in the United States on March 8, 2026
★★★★★ 5
Perfect fit, durable and affordable
Size: 9.5" x 10.9" x 2.1"
Ordered this for our 2023 Honda civic. Great fit, durable and very affordable. Was so easy to pull old one out and replace new one. Will be ordering again.
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Reviewed in the United States on November 3, 2025
★★★★★ 5
Save money by installing yourself
Size: 9.5" x 10.9" x 2.1"
Good price and easy to install in a 2019 Honda CRV. Instructions can be found on YouTube. Much less expensive than having a service center install them.
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Reviewed in the United States on February 14, 2026
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