SKU: 98914060497

The Social Media Marketing Book

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Description

The Social Media Marketing BookAre you looking to take advantage of social media for your business or organization? With easy to understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best and avoid the worst of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

  • Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
  • Understand the history and culture of each social media type, including features, functionality, and protocols
  • Get clear-cut explanations of the methods you need to trigger viral marketing successes
  • Choose the technologies and marketing tactics most relevant to your campaign goals
  • Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators


Praise for The Social Media Marketing Book

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Binding Type: Paperback
Publisher: O'Reilly Media
Published: 11/01/2009
ISBN: 9780596806606
Pages: 232
Weight: 0.64lbs
Size: 6.02h x 8.00w x 0.49d

Review Citations: Reference and Research Bk News 02/01/2010 pg. 125
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SKU: 98914060497

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4.4 ★★★★★
Based on 19 reviews
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Product Reviews
C
Verified Purchase
Craig...E
Lake Worth, US
★★★★★ 5
Great resource for comic book writers
Format: Paperback
This book is exactly as advertised: a great collection of comic scripts by some of the best writers in the field. This is important for two reasons: 1) There is no set format for comic scripts, so seeing examples of how other people write theirs is invaluable. 2) It can be hard to find sample comic scripts online, especially by the top names in the field. Here's nine of them in one shot. Reading this book will give you great insight into how comics are made, and also how some of the best creators in the field approach their craft.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 27, 2012
J
Verified Purchase
J. B. Murphy
Fort Morgan, US
★★★★★ 5
Exactly what it says it is on the tin.
Format: Paperback
It's a collection of comic book scripts, written by some of the best in the business. I'd love it if there were more examples of the finished product, and a step-by-step of back-and-forth between writer and the rest of the creative team would be awesome, but if what you really want is examples of the real deal, this is it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 5, 2013
J
Verified Purchase
James Shepherd
Boise, US
★★★★★ 4
Training
Format: Paperback
Buy this book and find out if you really are a good comic artist.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 20, 2019
D
Verified Purchase
deblake60
Los Angeles, US
★★★★★ 5
Great book
Format: Paperback
This is very similar to Panel Two, which I bought because of certain comic book writers that I enjoyed. Panel One is basically the same, which provide examples and even so "how to's" and "why's that" type of information.
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Reviewed in the United States on May 21, 2013
T
Verified Purchase
T.J.
Belleville, US
★★★★★ 5
GOOD BUY!!!
Format: Paperback
I love this book. If you are interested in how comics are made do yourself a favor. Also pick up the WIll Eisner textbook trilogy.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 1, 2014

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