SKU: 2950889124

Recommendation Engines

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Recommendation EnginesHow companies like Amazon and Netflix know what "you might also like" the history, technology, business, and social impact of online recommendation engines. Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to recommend more; YouTube and TikTok always have another video lined

How companies like Amazon and Netflix know what "you might also like" the history, technology, business, and social impact of online recommendation engines.

Increasingly, our technologies are giving us better, faster, smarter, and more personal advice than our own families and best friends. Amazon already knows what kind of books and household goods you like and is more than eager to recommend more; YouTube and TikTok always have another video lined up to show you; Netflix has crunched the numbers of your viewing habits to suggest whole genres that you would enjoy. In this volume in the MIT Press's Essential Knowledge series, innovation expert Michael Schrage explains the origins, technologies, business applications, and increasing societal impact of recommendation engines, the systems that allow companies worldwide to know what products, services, and experiences "you might also like."

Schrage offers a history of recommendation that reaches back to antiquity's oracles and astrologers; recounts the academic origins and commercial evolution of recommendation engines; explains how these systems work, discussing key mathematical insights, including the impact of machine learning and deep learning algorithms; and highlights user experience design challenges. He offers brief but incisive case studies of the digital music service Spotify; ByteDance, the owner of TikTok; and the online personal stylist Stitch Fix. Finally, Schrage considers the future of technological recommenders: Will they leave us disappointed and dependent--or will they help us discover the world and ourselves in novel and serendipitous ways?



Binding Type: Paperback
Publisher: MIT Press
Published: 09/01/2020
ISBN: 9780262539074
Pages: 296
Weight: 0.65lbs
Size: 6.90h x 5.00w x 0.80d
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SKU: 2950889124

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Dayra Gonzalez
Bozeman, US
★★★★★ 5
smells fresh without being overpowering
Sun protection factor: 30 Sun Protection Factor (SPF), Size: 6 Fl Oz (Pack of 1)
The spray makes it SO easy to apply, especially when you’re in a rush. No white cast, no heavy feeling—just a quick mist and you’re good to go.
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Reviewed in the United States on March 19, 2026
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Todd P.
Grantham, US
★★★★★ 5
Perfect!
Sun protection factor: 50 Sun Protection Factor (SPF), Size: 6 Ounce (Pack of 2)
Great product, works as intended. Goes on nice and smells great.
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Lara E. Hegler
Lowell, US
★★★★★ 4
Bees think you’re a flower
Sun protection factor: 30 Sun Protection Factor (SPF), Size: 6 Fl Oz (Pack of 1)
Works great and I love the smell. Unfortunately so do the bees. Every time I wear it, attracts bees and have to fight off yellowjackets
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Matter
San Leandro, US
★★★★★ 5
One of the best-rated consumer sunscreens
Sun protection factor: 30 Sun Protection Factor (SPF), Size: 6 Fl Oz (Pack of 1)
I tend to analyze, no, overanalyze nearly every purchase I make. Sunscreen is no different. In fact, I'd say its one of those things you really shouldn't slack on... i mean Afterall, it's protecting the largest human organ! All of my in-depth reviews indicate that this was one of the top sunscreens to purchase due to its overall efficacy and purity of chemicals used in it. All of that said - I really enjoy using it. It smells absolutely fantastic and makes me feel like I'm on vacation even if I'm just a couple miles from home. The application is extremely air-light, non oily, and it doesn't even feel like I'm wearing it. It didn't stain my clothing or rub off on anything. The spray comes out pretty lightly, as in you won't empty half the bottle over a few moments of depressing the button. Fantastic sunscreen and I will absolutely keep purchasing this.
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Reviewed in the United States on July 29, 2023
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Jean Noecker
Whiting, US
★★★★★ 5
nice!
Sun protection factor: 50 Sun Protection Factor (SPF), Size: 6 Ounce (Pack of 2)
no streaks! good coverage
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Reviewed in the United States on May 6, 2026

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